{"id":47,"date":"2019-10-14T09:00:13","date_gmt":"2019-10-14T09:00:13","guid":{"rendered":"http:\/\/ravnconsult.dk\/?page_id=47"},"modified":"2020-02-01T12:27:15","modified_gmt":"2020-02-01T12:27:15","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/ravnconsult.dk\/?page_id=47","title":{"rendered":"Segmentation"},"content":{"rendered":"\n<h2> Why Segmentation is fundamental<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>&#8220;I am often asked for advice on Commercial Excellence and pricing related challenges and improvement opportunities. It\u2019s interesting how these dialogues regularly touch upon segmentation&#8221;.<\/em><\/p><cite>[Henrik Ravn Christensen]<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/ravnconsult.dk\/\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/ravnconsult.dk\/wp-content\/uploads\/2020\/02\/segmentation2-1024x682.jpg\" alt=\"\" class=\"wp-image-275\" srcset=\"https:\/\/ravnconsult.dk\/wp-content\/uploads\/2020\/02\/segmentation2-1024x682.jpg 1024w, https:\/\/ravnconsult.dk\/wp-content\/uploads\/2020\/02\/segmentation2-300x200.jpg 300w, https:\/\/ravnconsult.dk\/wp-content\/uploads\/2020\/02\/segmentation2-768x512.jpg 768w, https:\/\/ravnconsult.dk\/wp-content\/uploads\/2020\/02\/segmentation2.jpg 1472w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption> MARKET, CUSTOMER AND PRODUCT SEGMENTATION <\/figcaption><\/figure>\n\n\n\n<p>Many companies have a blurred picture of their market-, customer- and product segments. Often product segments are seen as \u201cproduct families\u201d and customer segments are seen as \u201cindustries\u201d. \u2013 Maybe it sounds familiar?<\/p>\n\n\n\n<p>The challenge is that a non-behavioral based segmentation\nhas limited use to improve business results. As an example, it does not tell\nabout what differentiates customer segments \u201cwillingness to pay\u201d, or where you\nwill have the biggest topline growth of deploying additional marketing\ninvestments.<\/p>\n\n\n\n<p>With a commercial segmentation based on behavioral insights, you have an opportunity to get away from historically based thresholds and average thinking. When done right, companies can increase both top- and bottom line significantly at the same time. \u2013 Let\u2019s get away from \u201cthe average\u201d.<\/p>\n\n\n\n<h4><\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Segmentation is fundamental &#8220;I am often asked for advice on Commercial Excellence and pricing related challenges and improvement opportunities. It\u2019s interesting how these dialogues regularly touch upon segmentation&#8221;. [Henrik Ravn Christensen] Many companies have a blurred picture of their market-, customer- and product segments. Often product segments are seen as \u201cproduct families\u201d and customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=\/wp\/v2\/pages\/47"}],"collection":[{"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47"}],"version-history":[{"count":10,"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/ravnconsult.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}